As one of the nation’s largest cable and broadband providers, Cox Communications has become a national leader in providing TV, phone and internet to millions of customers. Through the years, this award-winning company has paved a clear path to cultivating a corporate culture that represents both community care and eco-friendly practices. They also happen to have these adorable little characters that they use for their branding, marketing and advertising promotions called Digis. We jumped at the opportunity to create a 3-part TV commercial campaign promoting new HD channel offerings, award-winning eco friendly practices, as well TV/internet/Phone bundles. For the commercials, we used bold typography, neon colors and the Digis characters to tell a story that is true to company’s brand standards.
TV Commercial Series (3)