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Tampa, Florida

Poco Pattino literally translates as “little feet” in Italian, which is so fitting for this European children’s shoe retail boutique on a mission to connect affluent moms with high-end shoes. Although the shoes range from $57-$107, they are primarily focused on developing proper shoe support for growing feet, all the while still being cute and colorful. For the catalog, we partnered with SPARK on strategy, design and photography to highlight these gorgeous littles shoes that are quite literally little pieces of art. We juxtaposed photos of the product next to photos of kids playing and running in the shoes. Then, as an added bonus to the catalog, we incorporated a simple shoe chart solution that saved the company money on product return costs to prevent moms from ordering the shoes in the wrong size. In the end, they were happy and so were we.

Catalog  |  Photo Art Direction