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Ocala, Florida

Sundrella’s rich history began in 1956, but the company was refreshed in 2013 when husband/wife team, Peter and Penny Villella, decided to put to work their combined expertise and passion for luxurious textiles and handcrafted furniture. They were not simply focused on delivering a high-end final product though. They made a promise to the process; to support American craftsmanship by ensuring that from frames to fabrics and slings to straps, every element of their products were 100 percent manufactured in the USA, using only American-made raw materials and labor. We’re inspired by their story and the work that they’re doing. So, we were honored when they selected us to rebrand their company. Although renaming the company wasn’t an option, we were able to refresh the brand and look of the company to exude a high-end sophisticated mood.

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